Ashunti's Ultimate Styles collects personal information in different ways and from different sources.

Directly From You. For example, when you:

• Make a purchase in our Stores (including in our partner-branded stores inside) or on our Platform.
• Make a return or exchange.
• Purchase an electronic gift card.
• Create a personalized Kohls.com shopping account.
• Track an order online.
• Sign up to receive promotional emails or text messages (including offers and sales alerts).
• Sign up to join a loyalty, rewards or similar program or club.
• Provide your contact information to our beauty associates.
• Participate in one of our promotional sweepstakes, contests, surveys or focus groups.
• Create or update a gift registry.
• Use the Ratings & Reviews or related services and features.
• Submit a request to our Customer Service team.
• Sign up for, and/or maintain, a Ashunti's Ultimate Styles.
• Connect your social media account to the Platforms.
• Interact with Ashunti's Ultimate Styles social media pages.

Passively. For example, when you:

• Install and use Ashunti's Ultimate Styles mobile apps.
• Visit and navigate Ashunti's Ultimate Styles Platforms on any device.
• Enable location-based features on our Platforms.
• Click on sponsored links or third-party advertisements.
• Use the Wi-Fi Services provided in some Stores.
• Visit Stores; Ashunti's Ultimate Styles uses cameras in and around its Stores for security, operational and other business purposes such as understanding customer behavior and patterns.
• Open an email or click on a link in an email or text message that you receive from us.
• Receive or interact with Ashunti's Ultimate Styles communications and Platforms that may contain cookies, pixels, and other tracking technologies.

From Third Parties. We may receive information about you from other sources. For example, this may include receiving information from:

• Our business partners, including online advertising networks and companies that co-sponsor our promotions.
• Social media platforms, including Facebook, Twitter, YouTube, Pinterest and Instagram.
• Trusted third party sources, such as our service providers, data analytics companies, and tracking technologies to better provide and customize the Platforms for you.
• Companies that provide information to supplement what we already know about you, including data brokers.

By Combining Information. For example, we may:

• Combine information that we collect in our stores with information we collect through our Platforms.
• Combine information we collect about you from the different devices you use to access our Platforms.
• Combine information we get from third parties with information we already have about you.

Privacy Policy

• SCOPE
• TYPES OF PERSONAL INFORMATION WE COLLECT
• HOW WE COLLECT YOUR PERSONAL INFORMATION
• HOW WE USE YOUR PERSONAL INFORMATION
• HOW WE DISCLOSE YOUR PERSONAL INFORMATION
• YOUR PRIVACY RIGHTS
• NOTICE OF FINANCIAL INCENTIVE
• CHILDREN'S PRIVACY
• SECURITY OF YOUR INFORMATION
• STORAGE OF INFORMATION
• LINKS
• HOW TO CONTACT US
• CHOICES REGARDING YOUR INFORMATION
• CHANGES IN PRIVACY POLICY

Last Updated: JANUARY 10, 2026

Ashunti's Ultimate Styles Privacy Policy (this “Privacy Policy”) describes how Ashunti's Ultimate Styles LLC., its affiliates and its third-party service providers treat customer personal information on the websites and apps where this Privacy Policy is located. In this Privacy Policy we call websites, emails and apps “Platforms.” And when we say “Ashunti's Ultimate Styles” or “we”, we mean us, our affiliates, and relevant third-party service providers. This Privacy Policy also applies to how we treat personal information collected in Ashunti's Ultimate Styles retail stores (“Stores”), Kohl’s operated retail outlet locations and other locations and events operated by Ashunti's Ultimate Styles or its affiliates. This Privacy Policy does not apply to information provided directly to our banking partner, which offers the Ashunti's Ultimate Styles Cards.

For purposes of this Privacy Policy, the term “personal information” means information that identifies or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.

To view the separate Ashunti's Ultimate Styles Credit Card Privacy Policy that describes how our banking partner uses your information in connection with the Ashunti's Ultimate Styles Credit Card. If you are a Ashunti's Ultimate Styles Rewards® Visa cardholder, please visit the Ashunti's Ultimate Styles Rewards for additional information and terms and conditions.

By using the Platforms and shopping in our Stores, you agree to the terms of this Privacy Policy. 

Ashunti's Ultimate Styles collects personal information from you and about you. This may include:

Categories of Personal Information We Collect Details Identifiers We may collect your name, unique personal identifier, online identifier, mailing address, email address, postal address, zip code, IP address, driver's license number, and telephone number, including your mobile phone number, or other similar identifiers. Characteristics of protected classifications under Federal law. We may collect your age, sex, gender, race, and marital status. Commercial information We may collect your credit card number and billing address. We may also collect information about the products or services purchased, obtained, considered or returned, as well as other purchasing or consuming histories, behaviors or tendencies.

Social Media Information. We may collect information you post on our social media pages. We may also collect your social media profile information.

Event Information. For example, we may collect the date and location of an event you are registered for. Internet or other electronic network activity information. We may collect information, including through the use of third-party software, related to your browsing history, search history and other information regarding your interactions with our Platforms or advertisements, including, without limitation, actions you perform (e.g. clicks, mouse movements, keystrokes, entering and submitting information) on the Site.

Information You Post or Submit. For example, we may collect information when you contact us through the “Live Chat” feature on our site. We may also collect information submitted in connection with creating an account, completing an application, placing an order or making a purchase, including bank account numbers or other financial information. We may collect information you post in a public space on our site. This may include our Ratings & Reviews feature.

Device Information. For example, we may collect the type of device you use to access our Platforms. It may also include your device identification number, browser, or mobile operating system.

Usage Information. We may look at how you interact with the Platforms. If you use our app, we may look at how often you use the app and where you downloaded it. Geolocation data. We may collect precise location information from your device. This may include your in-store location. Audio, electronic, visual, thermal, olfactory, or similar informationaI. If you visit our stores, we may capture audio, electronic, visual, thermal or similar information with our surveillance equipment. Inferences drawn from the above. We collect profile inferences that we draw from your information and web activity to create a personalized profile so we can better identify goods and services that may be of interest. Sensitive personal information. We collect the following categories of “Sensitive Personal Information” or “Sensitive Data,” as these terms are defined in U.S. state privacy laws:

Examples of how we may use your personal information that we collect include:

Business Purposes:

• To Provide Our Products and Services. This could include fulfilling your requests for products or services. It could also include processing purchases or return transactions.
• To Improve Our Products and Services. We may use your information to make our Platforms and stores better. We may also use your information to customize your experience with us.
• To Understand Your Interests. For example, we may use your information to better understand what products interest you based on information we collect about you and your household.
• To Respond to Your Requests or Questions. This may include responding to your customer feedback.
• To Communicate With You. We may communicate with you about your account or our relationship. We may also contact you about this Privacy Policy or our Platform Terms & Conditions, including material changes to this Privacy Policy, Platform Terms & Conditions or programs in which you may be enrolled.
• For Security Purposes. This could include protecting our company and our customers, including providing notifications to customers of any security incidents related to personal information. It may also include protecting our Platforms.

Commercial Purposes:

• For Marketing Purposes. We may provide you with information about new products and special offers. We may use your information to serve you ads about products and offers on our Platforms or on third-party websites and networks. We may tell you about new features or updates. These might be third-party offers or products we think you might find interesting. 
• To Send Push Notifications. If you use our mobile apps, we may send you push notifications about new products or special offers.

Additional Purposes:

• Aggregate or Anonymous Non-Personal Information. We may also use aggregate or anonymous (de-identified) information and share such information with third parties for their marketing or analytics uses. Such information does not contain personal information.
• As Otherwise Permitted By Law or As We May Notify You. We may also use information you provide to us for other purposes as disclosed at the time you provide your information or otherwise with your consent

Information Provided By You

Your activity in connection with the Platforms, such as your posts on our Ratings & Reviews feature or content you choose to provide on your event registry, may be visible to other users of the Platforms and in some cases, publicly available. Please exercise caution when disclosing information in public areas. If you provide any information to a third party while using our Platforms, the third party's privacy policy will apply to that information.

Information Disclosed By Us

We may disclose each category of your personal information in the following ways:

• Internally. We may disclose your information within the Ashunti's Ultimate Styles family of companies. This includes our affiliates.
• With Our Service Providers. We may disclose your information with third parties who perform services on our behalf. For example, this may include merchandise vendors and payment processors. It may also include companies that send emails on our behalf.
• With Our Business Partners. For example, this may include third parties that provide financial products and services related to our business, including the Ashunti's Ultimate Styles Cards. It may also include sharing limited data with partners that have a branded store inside our Stores  to facilitate your purchase and participation in a loyalty program you may have with such partner. It may also include a third party that co-sponsors a contest or promotion.
• With Third Parties for Marketing Purposes. This may include third parties in whose products or services we believe you may be interested. These third parties may also disclose your information with others. These third parties may use your information for their own marketing purposes or the marketing purposes of others. This may include the delivery of interest-based advertising, which serves you advertisements based on your interests and activities on the internet.
• With Any Successors to All or Part of Our Business. For example, if Ashunti's Ultimate Styles merges with, acquires or is acquired by another business entity. This may include an asset sale, corporate reorganization or other change of control.
• To Comply With the Law or To Protect Ourselves. For example, this could include responding to a court order or subpoena. It could also include sharing information if a government agency or investigatory body requests such information. We may disclose information when we are investigating a potential fraud. This could include, but is not limited to, fraud we think has occurred during a sweepstakes or promotion. We may also disclose information if you are the winner of a sweepstakes or other contest with anyone who requests a winner's list.
• For Other Reasons We May Describe to You. We may also disclose your information for other purposes as disclosed at the time you provide your information or otherwise with your consent.

Explanation of Applicable Privacy Rights

Depending on your U.S. state or residence, under applicable law, you may have certain rights in relation to your personal information, including:

• Right to Know: You may have the right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you. You may have the right to access your personal information in a portable format.
• Right to Data Portability: You may have the right to access your information in a portable format.
• Right to Delete: You may have the right to delete personal information that we have collected from you, subject to certain exceptions. Note that there are some reasons we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, for our internal purposes, or to comply with a legal obligation.
• Right to Correct: You may have the right to correct inaccurate personal information that we may maintain about you, subject to appropriate verification.
• Right to Opt Out of the Sale or Sharing of Personal Information: You may have the right to opt-out of the “sale” or “sharing” of your personal information, as such terms are defined in applicable privacy law, to third parties and to affiliated companies that do not have the same brand name. This means that, if you opt out, going forward, we will not sell or share your personal information with such third parties to use for their purposes, including cross-context behavioral advertising, unless you later direct us to do so.
• Right to Opt Out of Targeted Advertising: You may have the right to opt-out of “targeted” advertising, as such term is defined in applicable privacy law.
• Right to Appeal: You may have the right to appeal a decision we have made in connection with your privacy rights request.

How to Submit a Request

 To take advantage of the privacy rights available to you based on your state of residence, visit the How to Contact Us section below for additional information on how to contact us. You may alternatively submit your request by calling the toll free number at 1-855-287-7763. We may request certain information to verify your identity before we can respond to your right to know, correction, and deletion requests. We will confirm receipt of your request within 10 business days and will respond to your request within 45 calendar days, after proper verification, unless we need additional time, in which case we will let you know. 

 We will not discriminate against you because you exercised your rights under this section of the Privacy Policy. 

Our Platforms where this Privacy Policy is located are meant for adults. We do not knowingly collect personally identifiable data from persons under the age of 18, and strive to comply with the provisions of COPPA (The Children's Online Privacy Protection Act). If you are a parent or legal guardian and think your child under 18 has provided us with information, please contact us by telephone at 855-287-7763. You can also write to us at the address listed at the end of this Privacy Policy. Please mark your inquiries “COPPA Information Request.” Parents, you can learn more about how to protect children's privacy on-line here to view the FTC's guide to protecting your child's privacy online.

The Internet is not 100% secure. We cannot promise that your use of our sites will be completely safe. We encourage you to use caution when using the Internet. We use reasonable means to safeguard personal information under our control. A user id and a password are needed to access certain areas of the ASHUNTI'S ULTIMATE STYLES Platforms. It is your responsibility to protect your username and password.

Information we maintain may be stored in the United States. If you live outside of the United States, you understand and agree that we may transfer your personal information to the United States. This site is subject to U.S. laws, which may not provide the same level of protections as those in your own country.

ASHUNTI'S ULTIMATE STYLES Platforms may contain links to other third-party sites that are not governed by this Privacy Policy. If you click on a link to a third-party site, you will be taken to a site we do not control. We are not responsible for the privacy practices used by third-party sites. We suggest that you read the privacy policies of those sites carefully. We are not responsible for these third-party sites.

If you wish to contact us to update your information, please feel free to contact us by telephone at 855-287-7763.

If you wish to contact us to submit a privacy request under your state's applicable privacy law, please feel free to contact us by telephone at 855-287-7763.

You may also write to us at the following address:

ASHUNTI'S ULTIMATE STYLES
605 41ST ST STE C
TUSCALOOSA, AL 35405

If you have any questions, comments or concerns with respect to our privacy practices or this Privacy Policy, please feel free to contact us by telephone at 855-287-7763.

You have certain choices about how we use your information.

Email:

• Use the unsubscribe link on any Kohl's promotional emails.

Text Messages & Mobile Coupons:

• Follow the opt-out instructions provided in our text message or mobile coupon.

Mobile Application and Location Based Services:

• If you have previously opted into ASHUNTI'S ULTIMATE STYLES collection and use of location-based information through our mobile application, you may opt-out by adjusting the Settings on your mobile device.
• You may opt-out of all location-based information collection on our mobile apps by uninstalling the ASHUNTI'S ULTIMATE STYLES mobile application and refraining from using ASHUNTI'S ULTIMATE STYLES Wi-Fi Services available in Stores.

Postal Mail:

• To be removed from our global marketing mailing lists, send your request, including your full name and mailing address, to
  
  ASHUNTI'S ULTIMATE STYLES
  605 41ST ST STE C
  TUSCALOOSA, AL 35405
  
  
• Call Customer Service at 855-287-7763

We reserve the right, at our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. We will notify you of any material changes to our Privacy Policy as required by law, such as via notice on our website or to your email address on file. We will also post an updated copy on our Platforms. Please check our Platforms periodically for updates. Your continued use of the Platforms and shopping in our Stores following the posting of changes to these terms means you accept these changes.